Social Media Marketing is the process of gaining traffic through the social media sites. The purpose of Social Media Marketing is to create content that users will share with their social network. Like SEO, SMM is also a strategy for drawing new and unique visitors to a website. Increased popularity of Social Media Sites make this process very productive.
Social Media Marketing (SMM) programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Today the social media plays an vital role in building brand online. On social media your brand can reach thousands of people instantly. With effective social media marketing compaign you can improve the online performance of your company very much.